# Effective Score

Effective Score are the benchmarks that determine how rewards are distributed. These are defined by campaign creators and verified through AI and oracles. By ensuring objective measurement of content performance, effective KPIs drive a fair and transparent reward system.

EchoMarket introduces key concepts such as:

* **Decentralized Campaign Management:** No intermediaries, fully automated.
* **AI-Driven Content Analysis:** Ensuring relevance, accuracy, and compliance.
* **Immutable Reputation System:** Verified creator performance history.
