# Engagement Score

The **Engagement Score** in EchoMarket is a key metric that evaluates how well content resonates with an audience. It measures the effectiveness of posts based on various engagement indicators such as views, likes, shares, comments, and click-through rates. This score ensures that content creators are rewarded not just for submitting content but for producing impactful and widely received material. By tracking real-time audience interaction, EchoMarket provides an objective measure of content performance, making it easier for campaign creators to assess the effectiveness of their marketing efforts.

To determine the Engagement Score, EchoMarket integrates multiple assessment methods, including social media platform APIs. Once engagement metrics such as views, likes, and shares are retrieved, EchoMarket posts these verified metrics on-chain through its oracle contracts. These on-chain records are then consumed by campaign contracts to calculate and distribute rewards transparently.&#x20;

The Engagement Score serves as a critical factor in content ranking, campaign evaluation, and reward distribution. Higher scores translate to greater credibility for content creators, increasing their visibility within the platform and enhancing their earning potential. By implementing a sophisticated engagement measurement system, EchoMarket fosters a marketplace where high-quality, engaging content is incentivized, ensuring that marketing efforts generate genuine audience interactions and meaningful brand awareness.
